Hairdresser’s Invisible Oil original and primer are doing well in Sephora. We would like to anniversary them, but take a different angle. In the past we have always spoke about the transformative quality of the products on the hair. A new fresh angle is needed to re-animate the products online and in Sephora.
Our award-winning Hairdresser’s Invisible Oil collection is famed for pampering parched strands – and the magic’s in our Hairdresser’s Blend. Spiked in every Hairdresser’s Invisible Oil product, this featherlight moisture mix includes Argan Oil, Coconut Oil, Macademia Nut Oil, Sweet Almond Oil, Safflower Seed Oil, and Grapeseed Oil. Each ingredient is transformative on its own – but together, the six oils helps soften, silken, tame, de-frizz, detangle, and protect all dry hair (from sorta-dehydrated to downright straw-like).
Nutrient-rich and luxe, our Hairdresser’s Blend provides weightless hydration immediately and over time, infusing hair with the lush suppleness that’s essential to smooth styling.
INGREDIENTS VIDEO
FACEBOOK AD
INSTAGRAM FEED
THE RESULTS:
• CONVERTED HAIRDRESSER’S INVISIBLE OIL FRANCHISE INTO
THE LARGEST AND BEST SELLING IN COMPANY HISTORY.
• BECAME THE BEST SELLING HAIR FRANCHISE IN SEPHORA STORES
AND ONLINE.
• PROVED TO BE THE MOST PROFITABLE IN OUR SALON NETWORK
OF 2300 DOORS.
• GREW THE BUMBLE E-COMMERCE BUSINESS BY 4% AND
INSTAGRAM FOLLOWING BY 11% IN A THREE MONTH TIME PERIOD.
