THE BRIEF:

Bumble and bumble. is adding three new products to their already large Thickening Family. The products don’t have clear points of difference and are somewhat confusing as to the results and what their benefits are. Their post of difference however is that they have an new embolic technology. This new technology is different than all others before because it plumps up individual hair strands, and also adds moisture to the hair. So you can have thick hair without the dry crunchy feeling you have got from thickening products in the past.

SEX HAIR:

Introducing Bb.Thickening collection, our new-and-improved line that swells hair to post-sex sauciness, instantly. Stocked with seven volumizing essentials (from a pumping treatment to an amplifying aerosol), the updated line leaves strands with irresistible “morning after” hair movement - you know like hands have been running through it for hours. Think: tousled, tumbled, rumpled, ruffled, pulled, flipped and tugged. It’s a delicious mess, with great body - and zero crunch.