THE BRIEF:

Perscriptives is a brand that has been around for awhile. It is well loved and people are very loyal to it. We would like to introduce ourselves to a wider and younger audience. The first product we are introducing in this way is Magic Liquid Powder. It is a powder but feels like a liquid (it has a wet break). It doubles as both a setting powder and a highlighter. We do want to speak about the ingredients. It is made with 58% water and hyaluronic acid. We are launching this on social media, and with influencers. We are sending influencers a box and are looking for a surprise and delight item that they can post to their feeds. We will be re-launching two skincare products directly following this one.

STAY IN YOUR MAGIC:

You are a magical being with infinite power. You’re a force of nature who is capable of changing the world. Everything that you want is in your reach, and you should go for it. Don’t smile if you don’t want to . Don’t obey the rules. Stop worrying. Stop seeking approval. And never give up. Do more of what makes you happy. Display your inner beauty. Be courageous. Be your own hero. Trust yourself. Show off. Make waves. Inhale magic exhale the bullshit.

MAGIC IS REAL:

Brought to you by magical thinking, we’ve discovered the science the behind the first light-reflecting powder that’s also a liquid. With a suprisingly wet break and instant cooling effect. Made with 58% water and hyaluronic acid, this liquid powder feels moist when applied. Use it for fresh glowing skin and to magically blur out any signs of imperfections.